Cancer (not the horoscope but the ailment) in which ever form, type, category or origin it is has gained the reputation of being a deadly and dreaded disease. It has claimed a considerable percentage of the human population. This disease is so deadly, it does not only attack the physical being, it also plagues the human emotion as well as drain a family’s bank account. Cancer nowadays is so prevalent everybody seem to know someone who had or have it.
Because of this, people in groups – may it be a foundation, an organization or a company – has come up with noble and novel ideas on how to help those affected. Case in point are the two ongoing projects situated at two ends of the planet. Their strategies may vary but their aim is the same. To kick cancer’s ass.
One is located in Manila, particularly the LJC Restaurants’ ‘Good to Dine’ promo. It is a strategy that lets you donate to the needy yet at the same time let you enjoy a penchant palatal experience. It is because for every ordered special dish included in the campaign, the patron gets to donate ten (10) pesos of his payment to the Philippine General Hospital’s Cancer Institute.
The campaign will run until the end of the year (2014) and the accumulated fund will be used to finance treatments of cancer patients. So when you plan to dine in a restaurant, might as well settle for these restaurants and order for these items…
The other is located in New York. That is Hoda Kotb’s (host of The Today Show) direct-to-the-point fundraising and donation campaign. Usually quirky Hoda and her group tickle viewers’ sentiments and emotion by letting them watch and listen to a beautiful mashed up songs of two of pop superstars Sara Bareilles’ ‘Brave‘ and Cindy Lauper’s ‘True Colors‘.
Indeed, the song and the music video touches the heart. It will make you realize that you haven’t seen what a true character of ‘brave’ is until you’ve seen kids kick cancer’s ass.
All proceeds of Hoda’s campaign will go to grants for pediatric cancer research via the American Cancer Society. Click HERE if you wish to donate.
Kip dis gowing… Doneyt doneyt ang peg!